Wed May 07 2014

Mobile Ad Formats Form Signup Mobile Ad Formats Form Signup <> From: <> Phone: Company: -- This mail is sent via Mobile Ad Formats Form page on TapSense <> Message body: -- This mail is sent via contact form on Phasire Your message was sent successfully. Thanks. Failed to send your message. Please try later or contact the administrator by another method. * Please fill out the required fields. Please accept the terms to proceed. Email address seems invalid. Please fill the required field. Your answer is not correct. Failed to upload file. This file type is not allowed. This file is too large. Failed to upload file. Error occurred. Failed to send your message. Please try later or contact the administrator by another method. Your entered code is incorrect. Failed to send your message. Please try later or contact the administrator by another method. Date format seems invalid. This date is too early. This date is too late. Number format seems invalid. This number is too small. This number is too large. URL seems invalid. Telephone number seems invalid. on_sent_ok: "_gaq.push();location.replace('');"
Wed May 07 2014

Ad Glossary Signup Ad Glossary Signup <> From: <> Phone: Company: -- This mail is sent via Ad Glossary Signup page on TapSense <> Message body: -- This mail is sent via contact form on Phasire Your message was sent successfully. Thanks. Failed to send your message. Please try later or contact the administrator by another method. * Please fill out the required fields. Please accept the terms to proceed. Email address seems invalid. Please fill the required field. Your answer is not correct. Failed to upload file. This file type is not allowed. This file is too large. Failed to upload file. Error occurred. Failed to send your message. Please try later or contact the administrator by another method. Your entered code is incorrect. Failed to send your message. Please try later or contact the administrator by another method. Date format seems invalid. This date is too early. This date is too late. Number format seems invalid. This number is too small. This number is too large. URL seems invalid. Telephone number seems invalid. on_sent_ok: "_gaq.push(); location.replace('');"
Wed May 07 2014
Publishers and advertisers want control and compatibility when it comes to a mobile publishing. Here are 9 things to look for searching for a premium solution: 1. Superior Monetization With RTB (Real-Time Bidding) RTB technology is designed to make buyers compete in real time and maximize the value of a publisher’s advertising inventory. It also simplifies the buying process and creates more efficiency, eliminating the need to do insertion orders (IOs) for each buy. RTB platforms in mobile have scaled significantly over the past two years. All publishers should have an RTB strategy and look for a platform that allows them to sell in real time. As more dollars migrate to RTB, publishers without with the right technology will miss out on a big segment of buyers. 2. Mediation of Top Ad Networks In order to maximize fill, publishers need ad network mediation that supports all top mobile ad networks, including the recently launched Facebook mobile ad network. With a mediation layer in place, publishers are guaranteed to maximize revenue and ad fill by running multiple networks at the same time, favoring the impressions with the highest CPM. 3. A Private RTB Marketplace Option Having RTB technology and mediation is still not enough. Look for partners who can implement a private RTB marketplace solution. The private option allows publishers total control over how their inventory is sold. They can develop tiers, whitelist specific buyers, and set CPM floors. This helps maximize the value of their inventory and prevent the “race to the bottom” CPMs seen in public RTB. 4. An Independent Platform Operator Seek out an independent publisher platform operator to ensure your interests are aligned. Working with a platform operated by large technology conglomerate has a number of risks:
  • If publisher solutions aren’t their primary business, they will be slow to roll out new features.
  • They can use your data in ways that you can’t control.
  • You may be a small fish in a big pond and not receive the level of service you need.
  • After gaining knowledge of your business, they may decide to compete with you.
With an independent platform, the publisher is in control. 5. First-Party Data Control Publishers who make first party data available in public RTB run the risk of losing control over how it’s used. This puts the publisher and their users at risk. Unscrupulous ad networks, buying platforms, and other third parties can scrape that first party data from the exchange. They then combine the data with other data, cross reference it and resell it, all without the publisher’s control. This has sometimes resulted in the data being used in ways that can violate the publisher’s own terms of service. A private marketplace mitigates all this risk. It allows publishers to define rules over how first-party data is used and limit buying access to reputable partners only. 6. Innovative Ad Formats Banner ads are clearly not enough. In fact, the popularity of video and native ads this year shows that the banner ad in mobile could have a limited life span. While banners are simple for publishers to implement and easy for advertisers to create, they don’t add a lot of value. Seek out a platform that supports new technology such as rich media, audio and video through standards such as VAST (Video Ad Serving Template) and MRAID (Mobile Rich Media Ad Interface Definitions). Also, work with the platform to develop new and interesting formats that are unique to your inventory to increase your ability to differentiate from competing publishers. 7. Advanced Campaign Tools for Direct Sales Teams Most large publishers have a direct sales team and need great tools to manage the campaigns they sell. Those buyers will have high expectations, including agency buyers who will expect you to be able to start campaigns at a specific time, pause when requested, end the campaign at a specific time, limit the daily spend to a specific dollar amount, target the campaign properly, limit how many times a unique user is shown an ad, and provide the customer with detailed real-time reports. This is a lot of functionality. Additionally, agencies love customization. Look for a partner that has ad serving which can meet the demands of high quality buyers and gives your sales team the tools they need to succeed. 8. Third Party Compatibility Compatibility with other ad servers such as MoPub, AdMarvel, Burstly and DoubleClick for Publishers is important. You want technology that plays well with other platforms. A publisher solution that can work with an existing SDK helps your technology team save time as they don’t have to test and integrate another one. 9. One Vendor With a Proven Track Record Publishers have a lot of needs. Not all vendors can deliver all the required technology. Working with multiple vendors is complex and confusing. Find a single stack solution from a vendor with a proven track record of success. If you need to and something prevents you from doing it you should search for a professional help. College essays require a lot of work and skills. Each professional essay writer employed by our company proves his or her knowledge and experience in academic writing. It means that they can easily cope with any type of college essay. Make no doubt that your order will be completed in the best way.
Tue May 06 2014
See the original post on Smart Business here.   While consumers have flocked to smartphones and tablets, companies and advertisers have been slow to follow. TapSense Inc. CEO Ash Kumar predicted that situation would eventually change and sought to capitalize on it when he co-founded the mobile marketing cloud platform with ex-Google engineer Amit Manjhi in 2011. The San Francisco-based company raised seed money from XG Ventures, Maynard Webb and SV Angel. “We looked at how brands were using their iOS and Android platforms. They didn’t know how to cater to them because most of the Web technology didn’t work very well in mobile,” Kumar says. So TapSense built a marketing platform that has attracted large customers such as Facebook, and eBay, and has already become profitable. “We knew that brands would eventually come to the realization that they need to cater to mobile users who are savvy. They are on the smartphones and literally have the Internet in their pocket all of the time,” Kumar says. “The platform has been live for 1½ years, and we work with about 100 brands and agencies as well as different demand partners.” Getting Started in Mobile When looking to get involved in the mobile arena, it makes sense to start with iOS, Kumar says. Most companies don’t have the luxury of having separate teams devoted to launching iOS and Android mobile platforms. “They have to prioritize. And if you’re looking at quarterly revenue and having the most impact right out of the gate, iPhone and iPad is the way to go,” Kumar says. That’s because iPhone and iPad users are typically more affluent. A comScore report found that 41 percent of iOS users earn more than $100,000 annually, compared to only 24 percent of Android users. “On the other hand, Android has a lot more scale. The best scenario is to build your iPhone/iPad app, start understanding mobile and how to monetize it,” Kumar says. “Then get into Android when you are at a stage where you need to grow the user base.” Instagram followed that formula, and didn’t have an Android app for the first two years. When its Android app launched, Instagram doubled its user base in less than three months, Kumar says. “That’s just because of the sheer scale of Android. So on average, you might not monetize as fast, but there is a lot of growth and scale. Launching an Android app really depends on where you are in your life cycle,” he says. Growing Organically Once you understand mobile marketing and key metrics within your mobile property, the next step is organic marketing, Kumar says. If you have a website, add a link to download your app so you can measure conversions from that, he says. Marketing efforts also could feature social media and push notifications. “Options are available where you initially don’t have to spend a penny to see the benefits of mobile marketing,” Kumar says. That marketing can lead to a higher ranking in the app store, even if that’s not the intended goal. Kumar says that’s where mobile marketing becomes very different from the Web, where Google search rankings are key. “It’s really a data-driven, metrics-driven model to doing organic marketing and then doing paid marketing. It can be very difficult to oversee,” Kumar says. Most companies find that it takes three to six months to fully understand metrics and get very involved in mobile advertising. Keeping Up With the Trends Two big trends Kumar sees in mobile marketing for 2014 are native ads and real-time bidding. TapSense launched its marketplaces for both products earlier this year. Native ads are designed to be less obtrusive than banner ads, and are incorporated within the flow of information on an app or website. Banner ad detractors also argue that someone is more likely to survive a plane crash than click on the ads. “The click-through rates are poor. That’s something Facebook struggled with, even online. They could not monetize it,” Kumar says. So when Facebook started testing mobile apps, it experimented with an ad unit in which the ad is shown as content. “It’s very similar in layout in look and feel, except that it says that it is sponsored,” Kumar says. “The end user experience is very easy, it’s seamless and less offensive than a banner ad. The click-through rates have been phenomenal for Facebook, and all the metrics show that it’s the future.” By tying native ads into backend metrics, companies can measure the performance of marketing efforts and ensure ad dollars are not wasted, Kumar says. “If you use a Starbucks app to buy coffee, Starbucks can tell if this user came from a paid advertising campaign or a social campaign. So this whole notion of multichannel marketing is really coming into full force,” he says. The other big trend, real-time bidding, offers advertisers a market to bid on publisher inventory of native, video, interstitial and other ad units. “I use the analogy of buying stock on the New York Stock Exchange or NASDAQ. You see the price in real time, and bid on it. You win or someone else wins, but the price of the stock moves in real time. That’s the way most commodities are,” Kumar says. Advertising campaigns have been very relationship-based and the time between launching a campaign and getting results back may be two weeks, he says. At that point, companies may look at the results and realize they paid too much for the campaign. “Real-time bidding is a way to make available advertising more efficient. An ad is shown to multiple bidders and whichever bid is higher, given that targeting and other things match up, shows up for that ad,” Kumar says. The winning bidder knows the value of the ad user, and can tie that back into the performance of the ad, he says. “Rather than waiting two weeks, now you can know the performance in maybe five minutes,” Kumar says. Mobile marketing has plenty of room to grow — a survey TapSense took last October found that 52 percent of advertisers had a mobile marketing budget of $10,000 or less. Kumar expects that will change as competition for consumer attention on mobile grows. “About 10 years ago the PC became a hub for digital music, videos and so on. I see the same thing happening with the iPhone, where the mobile device is becoming the hub for much greater things. People are developing all sorts of sensors you can use to unlock your home or garage,” he says. “The potential is just amazing for what can be done with these platforms in the next few years. We are just happy and excited to be part of this revolution.” See the original post on Smart Business here.
Mon May 05 2014
At TapSense, we work on monetization for some of the world’s most popular mobile apps, on both iOS and Android. We’ve seen a lot of different approaches and tested a lot of ideas. Based on our experience from the past three years, here are four ways we’re sure publishers can improve their monetization efforts. Put great tools in place to manage direct sold campaigns Making the sale to a customer is only half the battle. Developing satisfied customers who buy again is actually what’s important. But to do so requires having in place the right tools and technology to manage their campaign properly. What does a typical customer expect? At a minimum, you should be able to pace the campaign properly and control exactly how much you spend per day. Pause the campaign exactly when the budget has been spent. Provide accurate and detailed reports on a daily basis. Frequency cap the campaign to ensure the ad only displays a specific number of times a day to a unique user. Ensure the ad creative displays properly and does not cut off, with only a portion of it showing. And you must be able to do all of this flawlessly. The technology required to do this well is a big investment for most publishers to make. Rather than build it on your own, consider working with a third-party ad server that has all of these tools and more. If you do it right, your customers will love you for it. Develop ad placements that have the highest value Where you place the ad slot matters a lot. Premium ad slots placed on the startup screen, or native in-stream placements, are generally considered premium. Advertisers will pay significantly more for them. Also, placements with relevant context are slots that advertisers will pay a premium for. Examples include highly trafficked content areas, logout screens, or videos players. Tiny banners hidden on a settings screen don’t have a lot of relevance for the user or the advertiser. These types of placements generally perform poorly. We recommend that publishers consider removing their lowest performing ad slots, which can drag down overall performance and reduce CPMs. Collect data that is relevant to most advertisers All publishers know that data for ad targeting is valuable, but not all targeting data is valuable. Focus on collecting data that you can use at scale across your user base. The simplest and most obvious example is demographic data, such as male/female demo information. It’s generally the most valuable because it’s actionable across a high number of users. When exploring other types of data, limit your efforts to datasets that you can deploy across at least five million users in a single region. Building complex tools that collect users’ interests, track their behavior, and monitor keywords is very hard for most independent publishers to sell. The granularity of this data can make it challenging to target users significant scale. Improve your understanding of what your advertisers want — and build that Most publishers have a good process to do this when it comes to end users. Why not apply the same process to advertisers? Have the monetization team spend time with advertisers, evaluate their needs, and develop products that make it easier for them to accomplish their goals. Conduct interviews with top buyers. Understand agency and demand side platform needs. What data can top buyers use most effectively? What type of placements work best for them? Use this qualitative data, along with data pulled from your RTB platform to prioritize your product roadmap to maximize your app’s monetization potential.
Fri May 02 2014

Professional sports unite millions of people regardless of religion, race, or political view. The popularity of sports crosses national borders, spans cultural differences, and brings together many peoples who don't share the same language. All they share is the love of the game. No event demonstrates that notion more than the World Cup. It brings together people from 32 nations, and for 30 days we put aside all of our differences to watch our teams attempt to win the "FIFA World Cup Trophy." The World Cup is a big event for marketers and brands not only in Brazil but also across the world. In 2010, FIFA claimed at least 1 billion people across the world saw the World Cup Final. Researchers have found that sports audiences are particularly receptive to marketing, and mobile advertising offers new and clever ways to reach fans at scale. Here are five ways to take advantage of mobile advertising during the World Cup this year. 1. Use mobile in-app ads or native ads to promote your product before the matches Sports fans like to start planning their game-day festivities ahead of time, regardless of where they are watching the game, either at home or live, in person. Even casual fans generally prepare a week or two before the game to ensure they have everything they need. For many advertisers, this means there are big benefits to advertising a week or two in advance, not just during an event. Producers of snack foods, soft drinks, beer, and even grilling accessories can promote their products before the event. 2. Hotels, airlines, and travel apps should target travelers booking their trip to and from the matches Sports fans love to travel to new places to see their favorite teams. What better place to see your country's national soccer team play than in Brazil? Soccer claims some of the most passionate fans in the world. For a month, hundreds of thousands of fans will flock to host cities like Rio de Janeiro, São Paulo, and Brasília to enjoy not just the games but also the atmosphere and the country. That's a great opportunity for hotels, airlines, and travel apps to target offers or messaging to travelers. Those same apps can apply geo-targeting as a team advances. Perhaps a family from Spain wants to change travel plans to stay in Brazil if Spain keeps advancing in the tourney—a great way to get some last-second bookings. 3. Increase local retail sales by targeting the location of the matches As a sports fan who has traveled all over to see my favorite teams, I always forget something—such as toothpaste, or warm clothing that time I went to Pittsburgh... For the World Cup, there will be thousands of people who are not well prepared for the climate. Retailers can use geotargeting to drive consumers to their stores; they can also use tools such as Foursquare or other "check-in" apps to offer coupons to increase their chances of making a sale. In the case of Brazil, where it is expected to be warm, targeting users with things such as swimsuits, sandals, or sunglasses could be a logical move for advertisers. 4. Food delivery apps should increase installs prior to each match Not everyone cooks at their viewing party, and many sports fans like to order out. In fact, not only pizza delivery sales but also chicken wing delivery sales spike during a major sporting event. During last year's Super Bowl, Americans ate a whopping 1.23 billion chicken wings. Chicken wings may not be a "go to" delivery option for soccer fans, but there is plenty of opportunity for variety during 30 days of World Cup matches. Mobile media is still cheap relative to other channels, and restaurants or apps that offer home food delivery can buy downloads and drive sales all the way up to each game. Doing so is cost effective, because these sports fans are already looking to have food delivered. Using push notifications and email to re-engage with customers who have the app installed is another great strategy. Food delivery apps that use push well can increase re-engagement rates significantly. 5. Have the marketing team watch matches together The popularity of social media has made advertising a 24/7 game. The best sports advertising opportunities now come from interesting or bizarre moments during the event. You might remember Super Bowl 2013, when during the third quarter half of the stadium lights went out. The game was postponed for a full 34 minutes. In that short time span, Oreo put out thistweet. The Oreo tweet became legendary in social media advertising circles, receiving almost as much awareness as the game itself. That clever and unique approach outdid many of the TV ads, at a fraction of the price. A more recent example of social media guerrilla marketing came at the end of the AFC Divisional Round, when Peyton Manning was televised saying, "What's weighing on my mind is how soon I can get a Bud Light in my mouth." As expected, the Bud Light marketing team wasted no time, instantly retweeting the quote and posting a tweet of its own. Twitter lit up, and the retweets for Budweiser didn't stop until late into the night. With the simple press of a button, significant brand awareness was generated with little or no budget. Getting the marketing team together for game day is a fun bonding experience. It can also be a productive and creative occasion where great marketing moments are born.
Thu May 01 2014

SAN FRANCISCO, May 1, 2014 — Today, TapSense, the leading independent mobile advertising platform, announces support for Facebook’s new mobile ad network. With the inclusion of Facebook Audience Network, mobile publishers can improve their overall CPM and fill rate by gaining access to all of the world’s top ad networks. TapSense’s mediation technology also supports the recently announced Twitter ad network, Apple’s iAd, Google’s AdMob and Millennial Media.

Ash Kumar, CEO and Founder of TapSense, says, “Facebook brought the mobile advertising market to maturity, and we are excited to help publishers gain access to their world-class demand. Our aim is to provide publishers an independent, full-stack solution with support for the most advanced technology. This new product release demonstrates our continued commitment to that goal.”

Mobile publishers can expect higher fill rates and CPMs through TapSense mediation. Mediation allows mobile publishers to work with multiple ad networks at the same time. It optimizes each impression to find the highest CPM, improving monetization and increasing fill rate.

The TapSense ad mediation SDK is available for download here:

About TapSense 

TapSense is a leading independent mobile advertising platform that provides a private RTB (Real Time Bidding) marketplace solution, and has been featured in publications including Forbes, Bloomberg, VentureBeat, GigaOM,, MediaPost, Entrepreneur and AdExchanger.

TapSense was founded in 2011 and is based in San Francisco, California. Investors include top Silicon Valley venture firms, Ron Conway’s SV Angel and Maynard Webb, a board member of Salesforce and Yahoo.

TapSense is a member of the Mobile Marketing Association.

Wed Apr 30 2014
Yesterday, Facebook launched their third-party mobile ad network at the F8 developer conference here in San Francisco. While most of details about it are straight forward, there are a few important highlights that mobile publishers will want to know about. It’s a Separate SDK The Facebook Audience Network will be accessed by developers as a separate SDK. It doesn’t require integration of the Facebook Login SDK, there was a lot of speculation on this point prior to the launch. This news is great for publishers, as it simplifies the process of including Facebook ads in your app. Supports Standard IAB Sizes and Facebook Native Ads Facebook will offer support for standard 320×50 banners, full-screen interstitials and native ads. The native format is based on the Facebook native ad unit. This is a smart move on Facebook's part, as it will be easy for publishers to adopt. Most already have IAB size ad slots built into their app, and are exploring how to incorporate native. App Install Is the Only Supported Ad Format – No Video Support There is currently no support for video or brand advertising. FAN only supports app installs for now. Publisher Ad Filtering Is Available There is some ability to filter advertisements by publisher app, but not by a specific placement within an app. Publishers can filter by category or by a specific app name. This should make it easy for publishers to block competitive apps by name and category, such as "games" or "casino", for example. Ad Targeting is Done Using Facebook Data The ad targeting is tied back to the Facebook user ID. If the user on iOS has advertising opt-out enabled, they will not be shown an ad. Facebook uses only the IDFA of the device and does not incorporate first-party data from the publisher app. Supports Mediation for Admob, MoPub, DFP and Burstly Some support is available to mediate other ad networks including MoPub, Admob, DFP and Burstly. The inclusion of Burstly is interesting and is probably a legacy requirement from a few months back. Burstly, was recently acquired by Apple and will no longer offer support for their ad product. TapSense announced support for Facebook mediation today, read more here. The Other Details Are Straightforward Almost all the other details are standard for a mobile ad network. Interestingly, the payment terms are 21 days, which is fast turnaround. This is great for small publishers. The technical details surrounding SDK implementation are well documented and should be easy for most developers. You can read the full FAQ here.
Wed Apr 16 2014

Every publisher wants to attract big brand advertisers, but how? Build a sales team? Develop a fancy media kit? Get the right technology in place? These are all good answers, but they’re just tactics. To really succeed with brand advertisers, publishers need a holistic strategy for their brand as well. While there’s no magic bullet when it comes to attracting high quality advertisers, we’ve put together recommendations in four key areas that publishers should address.

You Must Have Premium Inventory at Scale

Your mobile site or app will need to be at a significant scale in order to be attractive to brands. Let’s assume that the average mobile brand campaign budget is $100,000, spent over a one month period. At a $1.00 CPM, you would need a minimum of 100,000 premium ad impressions a month in order to deliver on this campaign. But having the premium inventory available is where most publishers struggle.

An at scale app or site will throw off millions of impressions, but very little of that is of high quality. Brand advertisers consider a premium impression to be an above the fold impression on the startup screen, home screen, or logout screen only. Interior pages, search results, forums, user profiles, and other pages with fewer views are classified as remnant inventory. In many apps, however, a full-screen interstitial is considered a premium impression even if it’s not the startup screen. But very few apps have a lot of full-screen placements.

For most publishers, the best approach is to segment inventory into at least two tiers. Clearly define premium inventory and repackage the remaining as remnant inventory. For the remnant inventory, segmentation by content type or demographic can make it more attractive and command a better price.

Developing across multiple platforms, including iPad, iPhone, Android and mobile web, is one way to increase the volume of premium impressions. Another is to carefully evaluate the user experience and try to find opportunities to add strong performing placements.

Feature High Quality Content

Most established brands are very particular about where their advertising appears. When I first started my career, I was surprised when executives at a major beauty brand demanded to know which ads would appear in pages close to theirs in Vogue. They even had a list of brands that could not appear near their ad. They were protective, even obsessive about it, as brand advertisers should be. If you want to attract major brand advertisers, ensuring that the content will be relevant and high quality is extremely important.

This creates a big opportunity for small apps or sites in a specific niche like beauty, fitness, automotive, or finance. Brand advertisers are actively looking for impressions in those categories. If your content it tasteful, highly targeted and relevant, you don’t need to have a lot of inventory to attract big brands.

Texting apps, social networks, and other types of user generated content are not considered premium. In fact, these impressions are penalized for being extremely low quality. They carry significant risk for advertisers, as the publishers can’t guarantee the relevancy or context of the ad. Almost everyone has seen strange pairings of ads from keyword recognition. A story about a serial killer, featuring an ad for knives. Or the description of car accident triggering an ad for an auto brand. For a many ad executives, just one ad out of context could be a death sentence for a brand.

Have a Unique and Differentiated Offering

Brand advertisers are always searching for interesting ideas and opportunities. Going beyond the standard banner ad is a great way to attract them. Rich media, video and other unique display formats are all very attractive. But be careful. If the opportunity is too custom, you run the risk of escalating implementation costs, which increases overhead and reduces margins. Also, these formats can become a barrier to increasing the user base as they tend to be intrusive.

Native advertising is a new approach in mobile and it has been very successful for direct marketing. Some brands have embraced it and the combination of native with video looks very promising. Ultimately, it’s how native ads are implemented in your app or site that will determine if it is appropriate for a given brand.

Offering unique data for reporting and targeting is another way a publisher can differentiate. Advertisers value gender targeting, interest targeting, age targeting and other types of audience segmentations greatly. If you collect this or can easily infer this information about your users, it can be very valuable. Going beyond CTR and offering additional reporting information is also interesting for customers. Consider how you can provide advertising engagement metrics such as interaction time or number of shares.

Develop Your Brand as a Publisher

Brand advertisers are attracted to other brands. Building your brand as a publisher will work wonders when trying to attract brand dollars from advertisers. While it may sound simplistic, it’s true. Well known publications, magazines, newspapers, television networks and other media outlets command the majority of brand dollars. Even with the explosion of options in digital media, well established media brands remain the preferred vehicle for most brand advertisers in mobile.

If you want to attract the best brands and advertisers, you will need to drink your own champagne. There is no better way to establish trust with big brands than to become a big brand in your own right.
Wed Apr 09 2014
Join us after WWDC on Monday, June 2nd to learn about our 10 Million Dollar RTB Fund for app publishers. There will be food, drinks, pool, and for the second year in a row, hot apple pie. Registration in advance is required for entry: The TapSense 10 Million Dollar RTB Fund promotes app publisher adoption of real-time bidding (RTB) technology. Through the RTB Fund, TapSense ensures mobile publishers receive the full amount of their floor CPM for all ad auctions that clear, with no fees and a 100% revenue share.